Technological solutions have helped reduce transport’s environmental impact over the past 20 years, but they are not enough to address Europe’s broader economic, environmental, and social challenges. Integrated multimodal travel services, combining information, planning, and ticketing, can improve modal integration and make sustainable transport options more attractive and inclusive. However, the sector remains fragmented, with scattered knowledge and poor stakeholder collaboration, making it difficult for users to plan seamless, low-emission, door-to-door trips across Europe. This lack of coordination is a major barrier to implementing a cohesive and effective strategy for Intelligent Transport Systems deployment at the European level.

The EuTravel project aimed to support a single EU mobility market by enabling travellers to plan personalised, environmentally friendly multimodal trips and helping service providers offer tailored solutions. It promoted open, linked travel data to enhance user experience and encouraged industry collaboration toward seamless EU mobility. EuTravel developed an Optimodality Framework to integrate data and systems, removing interoperability barriers. It created Ecosystem Enablers for cost-effective service integration, ran a Living Lab to test real-life scenarios, and engaged stakeholders to promote sustainability. Unlike other initiatives, EuTravel delivered a practical ecosystem aligned with existing travel systems to support widespread adoption of Optimodal travel.